7 reasons why your business needs a mobile app?

One of the key features of the modern digital environment is the multichannel. Establishing an effective presence in those channels that ensure contact with potential customers becomes a vital challenge in business.

Mobile applications are considered to be one of the most powerful tools for contacting the target audience in terms of business. Almost every adult in the world has a smartphone and this market continues to grow. This is a pretty important argument about why you should focus on mobile technology.

Still wondering if you want to create a mobile app? In this article I have decided to share a list of important benefits that a mobile application can offer for your business.

  1. Increase sales

This is a new channel through which you can increase your company’s profits. It can be quite a significant increase depending on how big the audience is.

With push, discount, and bonus push notifications, you can motivate customers to buy from you. You can contact all users who have installed your app directly. For example, a company may send a special offer to customers in the immediate vicinity of the store or office using offline geolocation technologies.

Another advantage of an app is the ability to make mobile payments, the popularity of which is growing rapidly. People no longer want to spend time shopping, because the same things can be bought with a smartphone while having a coffee at home.

  1. 2. Audience building

You can establish relationships with your customers no matter where they are in the world. A person does not need to remember your web address or refer to a search engine, as in the case of a site, since the app is already installed on their device. Depending on the functionality, one can even use it without access to the Internet.

Every new user who installs your mobile app enters your information space. Therefore, it is worth using various methods to increase the number of installations; for example, you can offer bonuses and discounts in return.

The combination of “site + mobile application” produces a double dividend for the enterprise. The company’s internet resource attracts customers’ attention due to search engines and, when a visitor enters the smartphone program through the site, the company goes to work more directed with it.

  1. Marketing and communication channels

Mobile applications can be used successfully to draw attention to the brand through various marketing campaigns. In this way, you expand your potential audience and develop trusting relationships with them.

The fact is that launching your own application is an advertising step anyway, as it allows you to use other marketing tools. For example, you can publish news about relevant resources or send press releases.

Particularly valuable in this context is the ability to receive feedback from users. For example, you can run polls, run polls, allow users to report errors, and so on.

  1. Optimizing business processes

You can create an application for team employee interactions, as well as monitor and manage any processes, exchange files and data, and accumulate certain statistics, for example. Mobile applications can be used effectively to organize and automate multiple business tasks

Creating targeted products exclusively for use within the company itself is a fairly common practice. This way, for example, you can ensure uninterrupted interaction between employees, regardless of their current locations.

If people want to get more information about your company or the products and services you offer, they can do so 24/7 through the mobile app. Constant interaction increases loyalty and, in turn, a good level of loyalty boosts sales.

  1. Increasing customer loyalty

By allowing customers to book a meal, order food or pay for their order using the app on their smartphone, the company receives a powerful tool for increasing loyalty. Integrate loyalty programs into your mobile app and share useful promotions, discounts or bonuses with your customers.

You can take full advantage of your personalization tools by sending push notifications about new promotions and discounts. You can give users who have installed the app access to exclusive offers and special bonuses.


  1. A source of valuable analysis

Using a mobile app, you can gather a lot of useful information for further analysis. For example, you can find out which products your customers buy the most. As well as how much time they spend in the app. Or even, which features are the most used and which are the least popular?

By tracking how people interact with your app, you can understand how you can improve it to give them a better user experience. Understanding your customers is the key to success in any business niche.

You can get geolocation data, demographics, interest information, and many other interesting statistics that you can use and take advantage of.

  1. Competitive advantage

Not all companies take full advantage of the potential of their sites, let alone their mobile applications. Some companies don’t even have them because for some reason they consider them useless! Competition in this area is still low, and this should certainly be taken advantage of.

If you manage to be among the first to start using mobile applications as a marketing and sales tool, you can confidently strengthen your position for the future. In today’s highly competitive world, it is necessary to take advantage of as many opportunities as possible to educate about the brand and increase its recognition.

This tool will not be extremely useful for everyone, but there are niches for which the mobile market is particularly promising. Companies working in these fields should first think about application development:

Tourism – search for hotels and resorts, ticket reservations, interactive maps;

Medicine – consultations, online booking of medical appointments, call to the doctor;

Car business – rental, repair and maintenance;

Restaurants, cafes, etc. – promotions, menus, ordering delivery;

Entertainment and leisure facilities – various clubs;

Beauty industry – programming with specialists, interactive price lists, information about services;

Delivery services and stores – product catalogs, order, price;

Fitness and beauty – schedule, online registration, reviews;

Almost any company operating in the service sector.

If you are the owner of a company that works in any of these niches, you can experience all the benefits listed in this article simply by having a mobile app. Moreover, it is worth further considering the possibility of developing a product for internal use to optimize business processes; companies should consider it a necessity.


Mobile business applications can offer many benefits to almost any company. If you’re still not sure if you need a mobile app, I hope the arguments in this article will help you make the right decision.


The main thing to remember is that any product or tool must solve specific problems and contribute to the development of the company. With this in mind, you need to plan your work and compile a list of features needed for a future application.


Any business should strive for development, as well as keep up to date with the latest technologies and respond to innovations that can make it more efficient. Creating a mobile application can effectively help you achieve these goals

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